Alcohol Summary Essay Example for Free

Alcohol Summary Essay In 2001 spirit makers ended a long standing volunteer policy against aggressive alcohol advertising (Steiner and Steiner, 2009). Since that time, there has been an unprecedented shift toward increased alcoholic advertisements in an effort to increase market share and raise profits. This shift brings into light the challenge alcoholic companies face in balancing their fiduciary duties to their shareholders and their corporate and social responsibility to society. This report focuses on the issues surrounding Anheuser Busch’s Spykes beverage and the corporate and social issues similarly faced by other alcoholic beverage companies. Introduction There is growing public pressure for alcoholic beverage companies to meet their social and ethical duties to balance efforts to increase profits to their shareholders whilst protecting society from the harmful effects of excessive alcohol consumption. Anheuser Busch (AB) is one of the largest alcoholic beverage companies in the world. In 2005 AB manufactured an alcoholic beverage called Spykes It is a spirit based beverage that was intended to target their 21-30 year old legal age drinkers. Following a successful soft launch, AB was hopeful that Spykes would help increase market share and profits. Unfortunately, growing public pressure forced AB to stop selling Spykes (Steiner and Steiner, 2009). This report looks at specific issues surrounding Spykes and its potential harm to society, considers AB’s ethical duties to society, discusses the affect of alcoholic advertising in society and addresses potential reforms to help ensure alcoholic beverage companies fulfil their ethical duties to protect society of undue harm. Is Spykes Bad? Spykes could be considered bad in the sense that it was likely targeted at underage drinkers. It is well accepted that alcoholic beverages are no ordinary commodity (Babor et al, 2003) and Spykes could be classified as part of the Alcopops group of beverages which are primarily consumed by underage or young drinkers. These Alcopops negatively affect the health and well being of young people (Robinson and Kenyon, 2009). Accordingly, Spykes may be considered bad for the health and well being of underage drinkers and society in general. The World Health Organisation believes that alcohol consumption is one of the leading causes of death among young people (World Health Organisation, 2002). AB elected to stop selling Spykes in response to negative public pressure. This negative pressure primarily came from Center for Science in the Public Interest who believed Spykes was being marketed and consumed by underage drinkers. This belief was formed on the basis that AB used strategic marketing incorporating the latest technology to produce interactive arenas with impressive graphics, eye catching animation and a fancy website (Riley, 2005). This online content is generally appealing to a young audience. As Riley (2005) stated that young people are the biggest users of the internet and of advanced mobile phone technology. The alcohol industry has been quick to grasp the resulting marketing opportunities. Accordingly, stopping the sale of Spykes was the right thing to do in the context of reducing harm to underage drinkers as well as right thing to do in the context of protecting AB’s brand and public relations efforts as a socially responsible corporation. Anheuser Busch’s Ethical Duties. Ethics refers to the concept of judgment; what is right and wrong, moral and immoral in society. It is ethically accepted that organisations run to make a profit (Steiner and Steiner 2009). Alcoholic beverage companies would argue that advertising is a promotional activity used to enhance their profit, not to attract under age drinkers to consume alcohol. Anderson (2009) argued that alcohol advertising influences young people to consume more alcohol, especially teenagers due to the sexually arousing images in the advertisements. Jones (2005) acknowledged that alcoholic beverage companies who don’t provide correct information or hide information in their advertisements are acting unethically. From society’s perspective, any activities conducted by the alcohol beverage companies to remove alcohol related problems like violence, decreased morality and intoxication related problems like drinking driving are seldom advertised and marketed. In this sense, society is only seeing advertisements related to increased consumption leading to increased profits. Accordingly alcohol industries fail to fulfill their ethical duty to be informative and truthful in their advertising efforts. At present, alcohol beverage companies create a brand image by sponsoring sports and cultural activities that attract drinkers, first starting as a social drinker and then becoming regular drinkers (Munro De Wever, 2008). The current alcohol advertising regulatory system in Australia should aim to minimize exposure and appeal to children (VAADA, 2010). In Australia, advertising activities are regulated by legislation and a code of practice such as the Advertiser Code of Ethics and Alcoholic Beverages Advertising Code (ABAC). This code is based on a voluntary system of self-regulation which is funded and administered by the alcohol beverage companies. Currently there are no penalties for non-compliance (Jones, Hall Munro 2008). Additionally, the organisation is partly funded by alcoholic beverage companies. This presents a conflict of interest as in most instances, their fiduciary duties are act in the best interests of their shareholders and not necessarily society at large. In order to offset this conflict of interest, it is necessary for an Australian Federal regulatory body to be established to independently control alcohol advertising in society in the hopes of minimising the attraction of alcohol to underage drinkers. Misleading Advertisements Studies have proved that there is a strong relationship between alcohol advertising and consumption rates among under age drinkers (Snyder, Milici, Slater, Sun and Strizhakova, 2006; Collins, Ellickson, McCaffrey and Hambarsoomians, 2007). In addition, evidence suggests that alcohol ads influence youth perceptions of drinking. Some advertisements contain misleading messages that drinking alcohol will make consumers more sociable and outgoing; help them have a great time; help them feel more confident and less nervous; succeed with the opposite sex or it would make them feel more attractive (Jones and Gregory, 2007). These messages are highly attractive to today’s youth. Some ads portray drinking as distinctive and prestigious. These ads suggest that by drinking their product you will enjoy the finer things in life. As an example some beer ads depict attractive people on yachts, in luxury restaurants or luxury establishments (Fig 1, 2 and 3). Other ads propagate that drinking increases your status and differentiates you from others (Fig 4). Whilst other ads imply that sports and alcohol go together (Fig 5, 6). These ads are commonly aired during sporting events and through alcoholic beverage company sponsorship of such events. Wealth, happiness and sex tied to drinking are also common themes portrayed in ads (Fig 7 and 8). In some measure, each of these images appeal to under age drinkers and the investment in advertisements is on the rise. Table 1 shows the substantial investment by alcoholic companies in magazines alone. According to The Center on Alcohol, alcohol companies spent $2billion on alcoholic advertisement in magazines alone between 2001 and 2006 (The center on alcohol marketing and youth, 2008). In Australia during 2008, alcoholic beverage companies spent in $109million on advertisements (Nielsen Australia, 2008). Many of these messages are appealing to under age drinkers. Accordingly, alcohol companies should attempt to market their products in such a way that ensures their ads do not convey misleading messages. One way is to focus the ad on the product rather than the misleading images of wealth, sex and status. In addition, local governments should also promote responsible drinking and spread awareness in society adopting similar advertisements strategies. Regulating Alcohol Advertising The need for further regulation depends upon weather it can be proven that advertising alcohol increases consumption. In 2006 Teinowitz (2006) undertook a study of randomly sampled 15-26 year olds. The study found they drank more after seeing alcohol ads, and that each additional ad viewed increased the number of drinks consumed by 1%. The study also established that in markets with more alcohol ads, spending on alcohol was up over markets with fewer ads (Teinowitz, 2006). Accordingly, there is further need for regulation of alcoholic advertising. Further regulation could be in the form of the creation of a regulator body that enforced restrictions against alcoholic beverage companies adopting marketing strategies that primarily appeal to young persons. In AB’s case, they admittedly targeted young people with a brightly colored web site allowing visitors to download music mixes, ring tones, screen savers, and instant messaging icons (Steiner Steiner, 2009). These activities catered around youth culture. Regulators could determine that such marketing strategies, directed at young persons, could constitute advertisements that appeal to under age drinkers and therefore ban such ads. This ban could extend to bans on advertisements in public places and bans against alcoholic companies sponsoring public or sporting events. In order to determine if the suggested restrictions above meet The Central Hudson guidelines, a four part test may be applied as follows (Steiner and Steiner, 2009):- (a) the ad in question should promote a lawful product: (b) the government interest in restricting the particular commercial speech must be substantial; (c) the restriction must directly further the interest of the government; and (d) the restriction should not be more extensive than is necessary to achieve the government’s purpose. As outlined above, young people are influenced by alcohol advertising (Teinowitz, 2006). This interest is therefore substantial and the suggested bans will further protect the interest of the government. Although the suggested restriction may seem excessive, industries need to appreciate that a â€Å"business firm is more likely to gain public approval and social legitimacy if it adheres to basic ethical principles and society’s laws† (Post, Lawrence and Weber, 2002). Accordingly, the suggested restriction would meet the purposes of the Central Hudson guidelines. Conclusion Anheuser Busch is a good example of an alcohol beverage company that struggled to find a balance between increasing market share and profit whilst fulfilling its ethical duty to be a socially responsible corporation. As a result of this case, the information and ideas presented in this report suggests there is much needed reform and the establishment of a regulatory body to deal with alcohol advertisements. This need is driven by the significant interest in protecting young people from harm. Alcohol beverage companies and government should work together and do all they can to reduce harm to young people by restricting marketing and advertisements that appeal to young people. * Appendix A * Table 1 * Appendix B * Figures Fig 1: Skyy Blue, Entertainment Weekly, Apr 11, 2003| Fig 2 : Glenfiddich Scotch Whisky, Sports Illustrated, Nov 15, 2004, Nov 29, 2004, Feb 14, 2005| Fig3 : Captain Morgan Parrot Bay, Stuff, Aug 2002| Fig 4 : http://www. encyclopedia. com/doc/1P2-18802608. html, www. whiskyfun. com/archivemay05-2. html| Fig 5: www. funkydragon. org/en/fe/page. asp? n1=950n2=2207| Fig 6: http://www. swimmingworldmagazine. com/media/Michelob_Ad4. JPG| Fig 7 : Molson Canadian, FHM, Aug 2005| Fig 8 : http://katiehann. wordpress. com/2008/11/06/advertising-alcohol/| References Babor, T, Caetano, B, Casswell, S, Edwards, G, Giesbrecht, P, Graham, K, Grube, J, Grveneward, P, Hill, L, Holder, G, Homel, R, Osterberg, E, Rehm, J, Room, R and Rossow, I (eds), 2003, Alcohol: No Ordinary Commodit, Research and Public Policy, Oxford University Press, Oxford. Brian, J. (2000) Youth, Alcohol, and the Emergence of the Post-modern Alcohol Order, Occasional Paper No. 1 New Series, Institute of Alcohol Studies, London. Riley, L. (2005) ‘Drinking It In: Finding of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People’ in G Marcus J O’Connor (eds), Corporate Social responsibility and Alcohol: The Need and Potential for Partnership, Guilford Press, Hoboken. Robertson, S and Kenyon, A, 2009, Ethics in the Alcohol Industry, Palgrave Macmillan, New York. World Health Organisation (WHO), (2002) The World Health Report 2002: Reducing risk, promoting healthy life, Geneva. Anderson, P. (2009) ‘Is it time to ban alcohol advertising? ’, Clinical Medicine, 9, 2 April 2009: 121-124 Jones, S. C. , Hall, D. Munro, G. (2008) ‘How effective is the revised regulatory code for alcohol advertising in Australia? ’, Drug and Alcohol Review, 27: 29-38 Munro, G. and De Wever, J. (2008) ‘Culture clash: alcohol marketing and public health aspirations’, Drug and Alcohol Review, 27(2): 204-211 Steiner, J. F, Steiner, G. A. (2009) ‘Business, Government, and Society’ McGraw-Hill Irwin, 12ED Sandra C. Jones (2005) ‘Beer, Boats and Breasts: Responses to a controversial alcohol advertising campaign’ ANZMAC Conference, University of Western Australia, P 77-81 Victorian Alcohol and Drug Association, 2010, Position Paper: Alcohol advertising, marketing and promotion, viewed 16 June 2010, http://www. vaada. org. au/resources/items/314236-upload-00001.pdf. Post. J. E. , Lawrence. A. T. and Weber. J. , (2002) Business Society: Corporate Strategy, Public Policy, Ethics, Tenth Edition, Irwin McGraw-Hill, Boston. Teinowitz. I. (2006) Do booze ads drive youth to drink? Advertising Age (Midwest Region Edition) Chicago. Vol 77, Iss 35, p8. viewed 24/06/10 http://0-proquest. umi. com. library. newcastle. edu. au/pqdweb? index=28did=1118136211SrchMode=1sid=1Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1277385716clientId=29744.

muscle memory :: essays research papers

What does it mean to learn a new skill and go from "novice" to "expert"? In the world of heavy equipment, part of that learning means memorizing how to use levers, joysticks, and even pedals in a coordinated way to control the attachment at the end of the boom. But how does this memorizing take place? At first, you need to concentrate in order to make your fingers, hands, arms (and feet) move in just the right way, based on what you see. What you're learning is precision, i.e. how to make the boom attachment perform the task (move a load, grapple a tree, drill a hole, etc.) carefully. (Scientists have discovered that there are a large number of internal brain structures, which work together with the input and output brain structures to form fleeting images in the mind. Using these images, we learn to interpret input signals, process them, and formulate output responses in a deliberate, conscious, way.) But after a while, the "seeing-thinking-doing" gradually becomes "seeing-doing" because your muscles seem to "know" and "remember" just what to do. What you're learning now is speed, i.e. how to perform the task carefully and quickly. That's muscle memory. Scientists call this "kinesthetic memory" or "neuro-muscular facilitation" and they speak of "sensory-motor" learning, since you are combining sensing input, i.e. what you see with your eyes, with motor output, i.e. what you do with your body. Of course, during the "drill-and-practice", your muscles aren't really memorizing anything (since all memories are stored in your brain). Instead, what you see with your eyes is interpreted by your brain in the form of nerve signals to your muscles to make your body move. Now by making the same movements in response to the same visual cues over and over again, the associated nerve-muscle connections gradually become more effective, i.e. the transmission of the signals becomes more effective, and this is how the "thinking" in the "seeing-thinking-doing" is gradually replaced by "seeing-doing", i.e. by muscle memory. And this is exactly what we observe when people spend time at the controls of our Personal Simulators. At first, their body language tells you at a glance that they are concentrating carefully, working hard to watch and learn. But come back sometime later and the same people are now relaxed, sitting back, and making the same precise gestures but now much faster! In the world of heavy equipment, muscle memory is especially important because it's the combination of care and speed that make operators truly competent.

Forbidden and Dangerous Love

essay Josephine Sellberg English Mrs. Giraud 1/9/10 Forbidden and Dangerous Love The story †Pyramus and Thisbe† is about two lovers, Pyramus and Thisbe. Because their love is forbidden, they are forced to do dangerous things to satisfy it. In the story, Pyramus and Thisbe’s parents have forbidden their love for each other. The teenagers live on either side of a wall that separates them. The two lovers one day decide that they want to be together and not have a wall between them. They decide to do a dangerous thing and sneak away from home into the dark fields.What drives the action in this story is Pyramus and Thisbe’s love that just gets stronger because it is forbidden. They take a dangerous risk when they sneak out into the wild when it’s dark and lions are around. When something is forbidden it can make it even more â€Å"attractive† and that is what happens with Pyramus and Thisbe’s love. Pyramus, â€Å"the handsomest youth† and Thisbe, â€Å"the fairest maiden† are the two lovers in the story; they want to get married, but their parents will not let them (1). One thing, however, they cannot forbid is their love for each other.In fact, their love â€Å"burned more intensely for being covered up† (1). They converse by signs and glances. Pyramus and Thisbe find a crack in the wall that separates them, allowing them to talk to each other. Amazing â€Å"what will not love discover† (1). Every night, when it is time to say farewell, the lovers are forced to â€Å"press their lips upon the wall† (1). They can never give each other a real goodnight kiss or a hug when they need one. The wall do not only separate them it separates their love. They just have to do something about it; it is just too hard for them to restrain their affection.This decision leads to dangerous plans. Danger moves the story forward due to Pyramus and Thisbe’s choices and plans. The two lovers decide to take the chance and sneak out. They were going to sneak out in the middle of the night beyond the â€Å"watchful eyes of their parents† (2) Pyramus has some knowledge of the danger because he brings a sword which he later uses to kill himself. They were going to meet in the fields the next night and be together. Thisbe is at the meeting place first and has to wait for Pyramus to come. She sees a lion and flees, and finds refuge under a rock.She drops her veil, which the lioness tosses around with her bloody mouth. When Pyramus approaches the meeting place, he sees footsteps of a lion and his lover’s bloody veil. He thinks that he has been the cause of her death and then he kills himself with the sword. As soon as Thisbe recognizes her lover she knows that she was not going to live her life without Pyramus, so she also kills herself. Pyarmus and Thisbe’s plan to sneak out ends up to be dangerous and nothing like they thought it would be like. Pyramus and Thisb e’s â€Å"forbidden love† for each other make them do dangerous things.Their love even gets stronger because of the fact that it is forbidden, and nothing can tear them apart. The story ends telling that even death cannot separate the two lovers. Pyramus and Thisbe were born to be together and that was how it was going to stay. When something is forbidden, it can be more interesting or attractive to a person. Something forbidden can make a person want to explore it even more, and take a risk just to explore it. When there is something we really want is withheld, our behavior and judgment can easily be clouded.

Gender And Class, Production And Reproduction,...

Ultimately, despite their intentions, the socialist feminists failed organically to link gender and class, production and reproduction, exploitation and oppression.23 Vogel attempted to theorise women’s oppression while avoiding the pitfalls and limitations inherent in the domestic labour debate. In particular, she formulated her theory by taking up and extending the categories elaborated by Marx in Capital. But, controversially, Vogel also argued that the limitations of socialist feminist theory derived from what has often been seen as a key Marxist work on the question of women’s oppression: Frederick Engels’s The Origin of the Family, Private Property and the State. This was, for Vogel, part of a wider set of problems in how the socialist movement engaged with women’s issues from Marx and Engels onwards. Vogel’s analysis of the contribution of various 19th and 20th century socialists, which actually makes up much of the first two thirds of the book, is weak when compared to the final section elaborating her own theory of social reproduction. In particular, Vogel fails to engage with some important arguments made by Clara Zetkin and Lenin, as well as Rosa Luxemburg, Alexandra Kollontai and Leon Trotsky (the latter does not even warrant a mention), about the key role of the working class in obtaining women’s liberation. Each of these revolutionaries argued vociferously that it would be necessary for working class women to fight alongside working class men to achieve theirShow MoreRelatedEssay on Aboriginal People of Canada1267 Words   |  6 PagesAboriginal People of Canada Over the past decades, Aboriginal people (the original people or indigenous occupants of a particular country), have been oppressed by the Canadian society and continue to live under racism resulting in gender/ class oppression. The history of Colonialism, and Capitalism has played a significant role in the construction and impact of how Aborignal people are treated and viewed presently in the Canadian society. The struggles, injustices, prejudice, and discriminationRead MorePolitical Economy : An Influential Textbook By Alfred Marshall Essay2152 Words   |  9 PagesLiberation, was one of the first Marxist feminist critiques from a Canadian perspective. This article helped establish the framework for much of the feminist debates in the 1970s, as it was one of the first to use a Marxist parameter to explain the oppression of women. The article was later reproduced in books such as Liberation Now? Women in a Made-Made World and Feminist Frameworks, it was also translated into Spanish, French, Italian, Swedish, German, and Japanese. In the 1980s, Benston becameRead MoreOur topic was on the social and social psychological dynamics of sexuality and gender in the800 Words   |  4 PagesOur topic was on the social and social psychological dynamics of sexuality and gender in the patriarchal system, so we related this to Chapter 4 in Dude You’re a Fag: Compulsive heterosexuality, Masculinity and Dominance. We use many examples from the book which relate to many relief examples occurring all over in today’s society, as well as including a discussion of how certain feminist are trying to pin point and make changes too this issue. Masculinity is constructed in ways that marginalize femininityRead MoreA Marxist Evaluation Of Feminism And Gender Equality Essay1572 Words   |  7 PagesA Marxist evaluation of feminism and gender equality is an other failure of the Neo-Marxist system to generate any serious change in a neoliberal capitalistic model. Feminism, since the 1970s, has become a subjective and distorted version of what it was meant to be—a system that sought to raise the rights of women out of the home (as domestic servants) and into the workplace. In the late 20th and early 21st century, the idea of Marxism as a system of economic analysis for women to dissect the inequalitiesRead MoreMarxism and Class, Gender and Race: Rethinking the Trilogy5203 Words   |  21 PagesMARXISM AND CLASS, GENDER AND RACE: RETHINKING THE TRILOGY Published (2001) in RACE, GENDER amp; CLASS, Vol. 8, No. 2, pp. 23-33, special issue on Marxism and Race, Gender amp; Class. It is posted here with permission of Jean Belkhir, Editor Introduction A taken for granted feature of most social science publications today, especially those about inequality, is the ritual critique of Marx and Marxism in the process of introducing theoretical alternatives intended to remedy its alleged failuresRead MoreTheories and Development of Ecofeminism Essay2603 Words   |  11 Pagesecological issues. In the West, gender and environment are the main topics of a large literature, which relate these two elements in ideological terms. In India however, ecofeminism has become an important and fundamental movement able to protect, in an efficient way, even if towards a slow process, the environmental system and the education of women. Growing protests against environmental destruction and struggles for survival made clear that caste, class and gender issues are interlinked. In thisRead MoreThe Is A Man s World1459 Words   |  6 Pageswomen may concur on. Gender equality is a human right, but our world faces a persistent gap in access to opportuni ties and decision-making power for women and men. Globally women have fewer opportunities for economic participation than men, less access to basic and higher education, greater health and safety risks, and less political representation. Guaranteeing the rights of women and giving them opportunities to reach their full potential is critical not only for attaining gender equality, but alsoRead MorePatriarchal Relations Between The Patriarchy And The Mode Of Production2061 Words   |  9 Pagesmaintaining social relations of production that is conducive to capitalistic ideals. This notion remains relevant and potent in today’s society. Remnants of patriarchal relations fundamentally enable the extent of class, exploitation, agency and power that drives this capitalist economy. While man-woman relations are conducive the process of capital accumulation, they are not mutually indispensible. That is, there is no infinite or explicit relationship between labour-wage gender inequal ity under capitalismRead MoreFeminism, Marxism And Marxism1320 Words   |  6 PagesMarxism Marxism definition - the political, economic, and social principles and policies advocated by Marx; especially : a theory and practice of socialism including the labour theory of value, dialectical materialism, the class struggle, and dictatorship of the proletariat until the establishment of a classless society(https://www.merriam-webster.com/dictionary/Marxism) Firstly, Marxism is a widely academically known and used theory and interpretation all over literature. However, this is differentRead MoreIdentify and Discuss the Key Features of Both Functionalist and Marxist Theories. [25 Marks]2746 Words   |  11 Pagesderived from shared values. Values provide a general conception of what is desirable and worthwhile. Goals provide direction in specific situations. For example in Western society, members of a particular workforce will share the goal of efficient production in their factory – a goal which stems from the general view of economic productivity. A common goal provides an incentive for cooperation. (Haralambos and Holborn, 2008) From a functionalist perspective, society is regarded as a system and for